CHIEF IDEA OFFICER & CEO | Pronounced: Bo · chur

Meet James - The Custodian of Culture and Chief Idea Officer of one of the fastest-growing private companies in Canada.

From humble beginnings, James acquired a single gelato shop in the midst of a recession, with $1,800 in his pocket. His disruptive vision, honesty in craft, and innovation has charted the course for Fiasco’s tremendous growth and success and earned the nod for several local and national awards including Top 40Under40 and 2018 EY Entrepreneur Of The Year®.

Under James’ leadership, Fiasco has built a strong culture of freedom and empowerment, backed by an unforgettable experience and relentless passion. By staying true to the mission of ‘Enriching people’s lives’ James has lead Fiasco to becoming the first and only Canadian ice cream company certified as a B Corporation and is available in more than 2800 retailers across Canada.

A man of passion and enthusiasm, James is committed to building something that matters.


Nothing is possible without an amazing team. You can have all these crazy ideas and ambition, but until you have an assembly of great minds that can continue to build that, it’s impossible. And I love that we get to build something that matters.
— James Boettcher


  • 2013 - Avenue Magazine's Top 40 under 40 Class

  • 2014 - ATB We Grow Alberta Award Recipient

  • 2014 - Calgary Chamber Breakout Business of the Year Recipient

  • 2015 - Branded Magazine Game Changers Award Recipient

  • 2016 - Alberta's Top Young Innovators Honorary Award Recipient

  • 2017 - #62 on the Canadian Profit 500. #2 in Calgary.
    Achieved 1224% growth over a 5 year term.

  • 2017 - EY Entrepreneur of the Year Finalist Nominee.

  • 2018 - CULT Emerging Brand Recipient

  • 2018 - Startup Canada High Growth Award (Prairies Region)

  • 2018 - Certified Great Place to Work

  • 2018 - Star Metro Calgary Community Award Recipient

  • 2018 - EY Entrepreneur Of The Year® 2018 (Prairies Region)

  • 2018 - Calgary Chamber Small Business Week KPMG People’s Choice Finalist

  • 2018 - Calgary Chamber Small Business Week ATB Small Business of the Year

  • 2018 - REAP Awards: Empowering Employees Leader

  • 2018 - REAP Awards: B Corp Leader

Screen Shot 2017-08-17 at 6.47.12 PM.png