CHIEF IDEA OFFICER, CEO & CUSTODIAN OF CULTURE
| Pronounced: Bo · chur
Meet James - The Custodian of Culture and Chief Idea Officer of one of the fastest-growing private companies in Canada.
From humble beginnings, James acquired a single gelato shop in the midst of a recession, with $1,800 in his pocket. His disruptive vision, honesty in craft, and innovation has charted the course for Fiasco’s tremendous growth and success and earned the nod for several local and national awards including Top 40Under40 and 2018 EY Entrepreneur Of The Year®.
Under James’ leadership, Fiasco has built a strong culture of freedom and empowerment, backed by an unforgettable experience and relentless passion. By staying true to the mission of ‘Enriching people’s lives’ James has lead Fiasco to becoming the first and only Canadian ice cream company certified as a B Corporation and is available in more than 2800 retailers across Canada.
A man of passion and enthusiasm, James is committed to building something that matters.
AWARDS & HONOURS
2013 - Avenue Magazine's Top 40 under 40 Class
2014 - ATB We Grow Alberta Award Recipient
2014 - Calgary Chamber Breakout Business of the Year
2015 - Branded Magazine Game Changers Award
2016 - Alberta's Top Young Innovators Honorary Award
2017 - #62 on the Canadian Profit 500. #2 in Calgary
Achieved 1224% growth over a 5 year term
2017 - EY Entrepreneur of the Year Finalist Nominee
2018 - CULT Emerging Brand Recipient
2018 - Startup Canada High Growth Award (Prairies Region)
2018 - Certified Great Place to Work
2018 - Metro Calgary Community Award Recipient
2018 - REAP Awards: Empowering Employees Leader
2018 - REAP Awards: B Corp Leader