GRIT
/grit/
noun

1. having extraordinary levels of endurance, tenacity, and focus. Firmness of mind or spirit: unyielding courage in the ace of hardship or danger.

Gritty people don't seek perfection, but instead strive for excellence. Excellence is an attitude, not a result. 

 
 
TeamFiasco59.jpg
IMG_2557.jpg
FiascoContentApril12-063.jpg
 
 

Fiasco is built on empowerment, innovation, forward thinking, strong relationships, passion, and the best customer experience. We are people focused and so little of what we do here day to day has to do with our product and more about doing great work and making people happy. We are here to do things differently, think differently and challenge the norm. We want people to be the best versions of themselves and think in terms of work and life blending together rather than segregating from each other.


WE ARE COMMITTED TO
ENRICHING PEOPLE'S LIVES, ONE TINY SPOONFUL AT A TIME.

 
0Q5A7005.jpg

JAMES BOETTCHER: CUSTODIAN OF CULTURE & CHIEF IDEA OFFICER

Meet James - The Custodian of Culture & Chief Idea Officer of one of the fastest-growing private companies in Canada.

With humble beginnings In 2009, James acquired Fiasco in the midst of a recession with only $1800 in his pocket. James’ disruptive vision for doing business differently, honesty in craft, & creative innovation of the Consumer packaged goods space, has charted a course for Fiasco's business model & led to its success.

A man of passion & enthusiasm, James leaves it better than he found it.  Bringing his dream of a “not-only-for-profit” business that not only sells great products but helps make the world a better place is now a reality.

Read more about James here.

mike.jpg

MIKE MCGREGOR (A.K.A GREGOR): 
PARTNER RELATIONS LEAD - EAST

What sets Fiasco apart? There are a million and one things that set Fiasco apart, but one of the biggest ones for me is the scope & criteria of our decision making process. At Fiasco, it isn’t only about dollars and cents or the bottom line. Sure we have to be financially responsible, but only so we can continue to do what we do. What really matters is the impact we can have with our decisions - both internally and externally in our communities. When we look back to our core values, that’s what actually drives our decision making. I think so few companies truly live their values the way Fiasco does and that’s something that really sets us apart. If it’s a question or opportunity that is aligned with what we care about, then we will find a way to yes.

BRITT.jpg

BRITTANY BACK (A.K.A #001):
MARKETING LEAD AND BRAND CHEERLEADER

When great companies get their start there are a few individuals that can see the true potential. Brittany is one of the few. Her experience with Fiasco from the early days of Kensington, right through both fires, every growing pain, and the invention of almost every position means that very few hold the knowledge, experience and grit that she does.

Now as the guardian of brand connection, Britt is a integral part of the fabric of the company and the definition of what it takes to be successful at Fiasco. 

 
 
marilyn.jpg

MARILYN WAY (A.K.A MINI-WHEAT): 
EXPERIENCE COORDINATOR & GELATIERE

In Marilyn’s stagé she didn’t even stop shrink wrapping when James came to ask her how it was going. This is exactly why Marilyn has grown from a PT production hand, to the leader on our new flavour creations, as well as our fan experiences like Gelato Academy in under two years. Her background of Baking & Pastry Arts gives her a leg up in creating custom gelato flavours for restaurants and events in Calgary! Some say Marilyn could do almost every job here at Fiasco.

garrett.jpg

GARRETT COOK (A.K.A ‘G-MONEY’):
FINANCE LEAD AND STRATEGY

Why Fiasco? I worked at the University of Calgary while earning my CA, CPA before deciding that I wanted the opportunity to make a difference for a unique and innovative company. I feel like the expertise I bring to the table at Fiasco has a large impact on the day-to-day and long term strategy, in comparison to making a small impact at a large institution.”

amy.jpg

AMY FITZPATRICK (A.K.A AF):
PRODUCTION CAPTAIN

Amy joined the team just after the fire of 2015, which says a lot about her belief in what we do. She’s one of those people that will say it like it is, and ensure that the work gets done, not matter what. “Fiasco is a place you go to grow, make mistakes, learn from them and move forward. I enjoy my job most days and I’ve learned a lot, but everyday I show up for the people. The people who have become my family, and have my back day in day out.”