WE ARE DOING OUR
BEST TO GET BACK TO
THE WAY THINGS USED
Simple, honest, and filled with passion.
In our constant and unwavering pursuit for greatness, we are committed to enriching people's lives, one tiny spoonful at a time.
Fiasco was started in 2003 by a gentleman named Matt Wilson. He knew that Calgary deserved amazing gelato, made by old world standards. Matt’s friendship with James Boettcher, who helped with design strategy, constantly developed and ultimately sent Fiasco down a whole new path.
In 2009 James acquired Fiasco, reduced it to one storefront, and re-invented the brand. Soon after, the store was gutted by a fire. The lease renewal, only 6 months later, made it impossible to continue and James spent the the first half of 2010 rethinking business. Finding a garage to make the first few batches, then a 100ft commissary space.
As a team we have stared adversity in the face and always prevailed. In 2012 we moved, to what we now refer to as ‘The little Gelato shop that Could’ where we transformed into a wholesale purveyor of the some of the finest Italian Ice Cream in Canada- with a commitment to changing the way business is done. We put people and purpose above all else and thought more about our community and impact than how much we have left at the end of the day. But as the company went from 5 employees, to 25 over a couple years, we quickly felt the growing pains of our beloved “A20” not being big enough for us anymore.